There has been a significant shift in the football content landscape over the last couple of years. Previously, the news was a big traffic driver. Fans wanted to know everything as quickly as possible. This birthed clickbait. Fed up with the deception, readers changed how they would consume content. We then entered the era of…
The Ange Postecoglou revolution is well underway at Parkhead. Celtic last suffered defeat in the Scottish Premiership in September – a run stretching 15 matches. They have conceded the fewest number of goals (12) and are joint-top with Rangers for goals scored (44). Integral to this form this term has been Kyogo Furuhashi. The 27-year-old…
The world of football content has never been as competitive as it is going to be in 2022. There’s more data – free and paid for – than ever before. There are more tools to help showcase this data, too. There’s a better understanding of it all and, as a result of this, even more…
Dušan Vlahović has emerged as one of the most sought-after forwards in world football. This time last year, he’d netted just 11 times in Serie A in the 2,712 minutes he’d appeared in since the start of the 2019/20 season. Fast forward 12 months and the 21-year-old is now on 43 Serie A goals in…
The January transfer window is a difficult one to navigate. Convincing a team to part ways with a prized asset midway through a campaign is never easy and a premium is usually added onto the valuation for the inconvenience. Yet Liverpool have had plenty of success when shopping during this time of the year. Luis…
Well, 2021 has flown by, hasn’t it? What a year, at least in the footballing world, it has been. There was yet another all-English Champions League final as Chelsea triumphed in Porto against Manchester City, Alisson Becker scored a last-minute winning goal for Liverpool, Sporting brought their 19-year wait for a title to an end,…
It’s not often that school science experiments stick with you, or end up relating to football data, but this one clearly had an impact. We, as a class, were faced with a series of numbers like this: 6 2 8 1 0 2 9 3 1 0 2 2 6 1. If you try and…
Twenty3 are thrilled to announce TV 2 Sporten, the home of Premier League, Champions League and LaLiga in Norway, as the latest Content Toolbox customer. The Norwegian broadcaster has signed a deal that will give them access to the full suite of Twenty3 products as they look to add another layer to their on-air offering. …
Earlier this year, Twenty3 announced an innovative partnership with Sporting Kansas City which saw the MLS side roll out the Analytics and Content Toolbox across their Technical, Recruitment and Media teams. It was the first time a club had taken a hybrid approach with the Twenty3 Toolbox, but that’s to be expected with a franchise…
Football has come a long way. Less than a decade ago, narratives were shaped by how many shots a team racked up combined with the percentage of possession they’d had during the match. Then the expected goal (xG) metric was introduced and it helped paint a much better picture of a game. After all, quantity…