Blog

Custom Metrics in the Event Lab: Leeds United, PPDA and Game State

It’s always a good thing, from time to time, to check that your perceptions are backed up by something meaningful. Marcelo Bielsa’s Leeds United are a team whose reputation precedes them by a Yorkshire mile (like a Lancashire mile, but better), particularly the intensity and relentlessness of their pressing. However, just how intense is it…

Read More

Andrew Cox speaks to Twenty3 about how the Media can monetise data

In part one of this series, Andrew Cox, ex-Opta Managing Director, gave us his thoughts on the current relationship between sports media companies and data.  Andrew spoke about how the media, after initially being reluctant to embrace data, have fully adopted it over recent years.  In part two, we focus on how media companies can monetise…

Read More

How do PSG get the best out of Messi, Neymar and Mbappé?

It may seem like a strange question given we’re talking about three of the most talented players on the planet, but, how do you get the best out of Lionel Messi, Neymar and Kylian Mbappé?  This definitely falls into the easier said than done category. Up until now, it was a problem for Football Manager…

Read More

Twenty3 agree exciting collaboration with SkillCorner

Twenty3 are delighted to confirm an exciting new collaboration with renowned sports analytics company SkillCorner. The agreement sees Twenty3 integrate SkillCorner’s Physical data into the Twenty3 Toolbox to offer users an innovative and comprehensive data solution. SkillCorner, who work with a host of top European clubs across divisions such as the Premier League, Serie A,…

Read More

Andrew Cox speaks to Twenty3 about the Media’s relationship with data

Andrew Cox is an authority within the sports content industry having worked alongside some of the most innovative and disruptive global sports federations, teams, media, betting and technology businesses of the last 20 years. As part of the senior management team at Opta for over a decade – including five years leading the business as…

Read More

Twenty3 announce innovative Toolbox partnership with MLS club Sporting Kansas City

Twenty3 are thrilled to announce a new Toolbox partnership with Major League Soccer’s Sporting Kansas City. The agreement will see the Content and Analytics Toolbox rolled out across the club’s Technical, Recruitment and Media teams using data from our partners Wyscout across 12 different leagues. The Technical and Recruitment departments will have access to the…

Read More

Analysis: How Romelu Lukaku transformed the Chelsea attack

It may have been ten years in the making, but it took Romelu Lukaku 15 minutes to open his Chelsea account after returning to the club.  The 28-year-old, who failed to get off the mark for the Blues during his first stint at Stamford Bridge, tapped home a Reece James cross into an empty Arsenal…

Read More

Analysis: How Brentford broke the chain of Arsenal’s short goal kicks

Brentford’s reputation seems to have preceded them.  Last season, Arsenal — the Bees’ opponents on opening day — kept 42 per cent of their goal kicks at a short or medium length, ending less than 40 metres from goal. That rate was about average for the league as a whole, but, against some teams, they…

Read More

Exploring Goal Sequences with the Twenty3 Event Lab

Sometimes, the build-up is better than the actual goal. However, replays tend to focus on the final few moments of a move while the stats credit the scorer and the player responsible for the assist.  Everything is primarily geared towards the outcome. We get it. After all, it is the defining moment of a move.…

Read More