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How to replace Jack Grealish: A lesson from Aston Villa

“’It was never the club’s intention to replace Jack Grealish with one footballer.”  Christian Purslow, the CEO of Aston Villa, took the unusual step of publishing a video explaining the reasoning behind Jack Grealish’s move to Manchester City last week.  In it, he went into detail about the club’s thought process. From adding a release…

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Analysing 6 of the summer’s biggest transfers so far

The 2021/22 campaign is just around the corner and, despite the Euros and Copa América, teams across Europe have been busy in the transfer market.  Reports earlier in the window claimed a COVID market would see spending reigned in a little, but clubs have parted with record fees to bolster their options.  Here, we take…

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Analysing Rúben Neves’ penchant for long shots with the Event Lab

Rúben Neves likes a shot from range. If you’re unfamiliar with the Wolves midfielder, his shot map tells you just how fond of them he is. It’s as if the penalty area is a high-end nightclub and his shots keep turning up in trainers, left waiting outside the place everyone wants to be in. But…

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Why Bryan Gil could be Pedro Neto 2.0 for Nuno at Spurs

A highly-rated left-footed winger with huge potential is reportedly heading to Tottenham Hotspur this summer to fill the void left by Gareth Bale’s departure. You’d be forgiven for thinking you’ve woken up in 2013.  Back then, it was Erik Lamela. Now he’s the one being used as a makeweight in a package to bring Bryan…

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How to use data when assessing new transfers

In the right hands, data can be used to build a picture of a player you aren’t familiar with. We did just that in a recent feature on Brighton’s latest signing, Enock Mwepu. In a matter of minutes, with the aid of the Content Toolbox, we were able to profile the versatile 23-year-old midfielder.  Data…

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Inside Twenty3: Meet Tom Bodell, our Head of Content Services

Content is king. It has been since the inception of the Internet and it forever will be. Bill Gates was quick to point this out in 1996.  “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The broad opportunities for most companies…

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Who is Enock Mwepu? We asked the Content Toolbox…

With football so readily available these days, it is rare that a player arrives in the Premier League as something of an unknown.  Yet, for me at least, Enock Mwepu was just that.  Brighton confirmed the deal on Tuesday, their first of the summer, and the 23-year-old made the move to the Premier League from…

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Building from the back: England’s Euro 2020

England’s run to the semi-final of Euro 2020 has been built on solid foundations.  The Three Lions are the first team in history to keep five consecutive clean sheets at the European Championships and it’s been 662 minutes since Gareth Southgate’s side were breached across all competitions.  For a bit of context, you could watch…

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Euro 2020: Goals, long-distance strikes and, well, chaos

As the Joker once said: “You know what I’ve noticed? Nobody panics when things go according to plan. If, tomorrow, when two teams progress out of a group, nobody panics, because it’s all part of the plan. But when a UEFA makes it so three teams can qualify, well then, everyone loses their minds.  “Introduce a…

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The Content Toolbox at Euro 2020: A Case Study

Sam McGuire and Charles Brooke have had their Toolbox-tinted binoculars out over the last couple of weeks to see how our friends have been making the most of Twenty3’s product at Euro 2020. Euro 2020 is one for the history books. Not only is it the first time that the European Championships have been played…

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