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Euro 2020: Goals, long-distance strikes and, well, chaos

As the Joker once said: “You know what I’ve noticed? Nobody panics when things go according to plan. If, tomorrow, when two teams progress out of a group, nobody panics, because it’s all part of the plan. But when a UEFA makes it so three teams can qualify, well then, everyone loses their minds.  “Introduce a…

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The Content Toolbox at Euro 2020: A Case Study

Sam McGuire and Charles Brooke have had their Toolbox-tinted binoculars out over the last couple of weeks to see how our friends have been making the most of Twenty3’s product at Euro 2020. Euro 2020 is one for the history books. Not only is it the first time that the European Championships have been played…

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Analysis: What Germany need to change against England

It’s a classic in international football: England versus Germany. In the round of 16 at this year’s European Championships, the old rivals will meet for the 37th time in history. Both teams currently have a lot in common. By the way, this article is also available in German. Both England and Germany have a plethora…

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Inside Twenty3: Meet James Clarke-Reed, the ‘face of the Analytics Toolbox’

Here at Twenty3, we’re a diverse business. On one hand, we’re a content agency, excelling in both written and video work for clients such as LiveScore and having managed all aspects of digital for Relevent Sports and their International Champions Cup, among others. On the other hand, with help from engineers, data scientists, graphic designers…

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4 surprise stats from Euro 2020 so far

We had to wait a year for it, but Euro 2020 has already delivered.  There have already been a number of surprises at this year’s tournament, and there are still a number of group games to be played.  One of the biggest shocks is perhaps the elimination of Turkey. Tipped by many to be dark…

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Introducing the Event Lab

As is customary when updating on new features, I’m going to tell you how excited we are to introduce our latest tool. And, in fairness, we are pretty excited.  So, without further ado… Introducing the Event Lab. What on earth is the Event Lab? In flashy elevator pitch terms, the Event Lab is a new…

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Scouting at Euro 2020: Embrace data, but use it wisely

The Copernican revolution was when European society accepted Nicolaus Copernicas’ wisdom that the Sun did not revolve around the Earth. The Kuperian revolution was when footballing society accepted Simon Kuper and Stefan Szymanski’s wisdom that transfer policy should not revolve around major tournaments. In their book Soccernomics, Kuper and Szymanski noted that “the worst time…

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Inside Twenty3: The Design Team, our secret weapons

We love the Toolbox, and, as you may have noticed, we talk about it quite a lot. But, behind our product and its various virtues is a team of great people. We have an eclectic mix at Twenty3: from engineers to video animators, data scientists to account managers, plus many more. Everyone across the business…

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