When Charles Darwin first wrote about evolution, he wrote about the beaks of finches. They had evolved to do different tasks to find food, some to root around finding insects and some to break open nuts. The ideas of evolution and natural adaptation were set in full motion, that different beings will adapt to new…
It is impossible to be an expert or an authority on every single football player in the world. It is difficult enough to keep abreast of the standout players across the big five European leagues. Yet whenever a transfer occurs, readers and viewers want to be educated on these players. It creates a demand. In…
804. That is the number of right-backs reportedly assessed by Manchester United before they signed Aaron Wan-Bissaka. The list, of course, would have been whittled down. A detailed analysis would’ve been undertaken on this smaller pool of players before more cuts were made. Eventually, United likely ended up with three or four players who they…
It may be hard to believe, but Jadon Sancho went four months without a Bundesliga goal to kick off his 2020/21 campaign. In fact, the England starlet managed just four assists over an 11-game period and the media started to imply his head had been turned following interest from Manchester United. Since the turn of…
Birth of the Toolbox We built the Content Toolbox with one clear vision in mind; to give people in sports media the power and tools to do their jobs quicker and better. We realised, through our prior experience as a football publisher, and our work with several media partners, that producing good content which, 1)…
The promise of ‘data’ Over the course of the last few years, the world has become enchanted by the potential of ‘data’: the potential to make more accurate decisions, faster, at lower cost than before, by using data as the vital ingredients in a variety of related disciplines from Business Intelligence through Analytics to Machine…
With two games left to play, Lille are three points clear at the top of the Ligue 1 table. They’ve lost just twice since the turn of the year and taken maximum points in 68% of the 19 games they’ve played in 2021. Christophe Galtier’s side faced Paris Saint-Germain in early May in what many…
There are some clubs in football who have mastered the art of player identification. Brentford are one of them. It has allowed them to sell the likes of Ollie Watkins, Saïd Benrahma and Neal Maupay for a combined £72million. The trio arrived at Griffin Park in deals reportedly worth £6.1million. Maupay netted 25 goals in…
Everyone likes to think they’d go with quality over quantity if given the option. In reality, however, that is rarely possible in the world of football content. Competition is fierce with everyone scrambling to find their niche in a crowded market. There are no guarantees that the work put out there will be the best…
The data boom over the last five years or so has almost forced people to change their way of working. Opinions need to be backed up with stats. News pieces need a sprinkling of numbers for that extra insight. In the blink of an eye, it went from a nice-to-have to a must-have. In a…