There are some clubs in football who have mastered the art of player identification. Brentford are one of them. It has allowed them to sell the likes of Ollie Watkins, Saïd Benrahma and Neal Maupay for a combined £72million. The trio arrived at Griffin Park in deals reportedly worth £6.1million. Maupay netted 25 goals in…
Everyone likes to think they’d go with quality over quantity if given the option. In reality, however, that is rarely possible in the world of football content. Competition is fierce with everyone scrambling to find their niche in a crowded market. There are no guarantees that the work put out there will be the best…
The data boom over the last five years or so has almost forced people to change their way of working. Opinions need to be backed up with stats. News pieces need a sprinkling of numbers for that extra insight. In the blink of an eye, it went from a nice-to-have to a must-have. In a…
Twenty3 are excited to announce a major new content partnership with world-leading sports media organisation, LiveScore. The agreement will see Twenty3 collaborate with LiveScore on overall media and content strategy, while the sports technology company will also lead on content production and licence their proprietary data product, the Twenty3 Toolbox, to enrich and optimise LiveScore…
For a fourth successive season, Chris Wood has hit double figures in the Premier League. The 29-year-old netted a treble in the 4-0 win over Wolves to make it six in his last six outings and ten for the campaign. The Burnley No.9 has timed his run of form to perfection, just as it appeared…
A number of players have used the 2020/21 campaign to announce themselves to the larger audience. Sam Tighe penned a piece last month for Twenty3 looking at five surprise stars from this season. This list included Pedri, a player in his debut season for Barcelona, Weston McKennie, someone who upped his game following a move…
I’ve written before about how learning to apply football data is like learning a foreign language. You learn the definitions of words, but the way you put those words together is kind of up to you. It can be artful. However, that thought might be a little daunting, so let me offer an alternative metaphor.…
Newcastle United found themselves two points outside of the relegation zone when football was paused for the March international break. A 3-0 drubbing at the hands of Brighton left Steve Bruce’s side winless in six. Since the turn of the year, Newcastle had won just two of their 14 Premier League matches. From the possible…
Kevin De Bruyne just opened Pandora’s box. Or did he? The revelation that the Manchester City maestro retained a number of analytics companies to assess his numbers while negotiating a new deal for himself at the Etihad was initially viewed as a shift in the world of football. For those who believe that football isn’t…
Manchester United just don’t know when they’re beaten. Ole Gunnar Solskjær’s side have picked up 28 points from losing positions this season, 25 of which have come away from Old Trafford. Their latest great escape was against Tottenham Hotspur. After falling behind to a Heung-Min Son goal in the first half, the Red Devils struck…