Blog

An alternative Premier League Team of the Season

The COVID-19 pandemic may have put a temporary halt to football, but what it hasn’t stopped is Twenty3’s hunger to digest data. Many have used this downtime period as an opportunity to put together their ‘Team of the Year’ for the season so far, but we wanted to do something a little bit different. Let’s…

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Discovering football’s data-driven stories with the Twenty3 Insight tool

Chasing the prospect of veins of gold, the mid-nineteenth century saw some of the biggest voluntary migrations in the world’s history. Prospectors arrived from as far afield as Europe and China, making the fortunes and futures of cities like San Francisco and Melbourne, dreaming of finding that precious, precious metal.  They travelled and they toiled.…

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Building a football club: The Dorking Wanderers story

The Vanarama National League is awash with owners, coaches and volunteers who go above and beyond the call of duty for their clubs, but there can be few men more dedicated than Dorking Wanderers supremo Marc White.  Perhaps that should be no surprise – White is the founder, owner and manager of the National League…

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Against the Odds: The ‘fluke’ results which cost Leeds United promotion

After 42 games last season, Leeds United occupied second place in the Championship with a three-point buffer to third. They’d won eight of the previous eleven matches, righting the ship after a difficult period from late December to early February. They didn’t win any of the last four games of the season. They managed only…

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How We Built An Influencer Marketing Business

This is a piece I published back in October on LinkedIn and I’ve finally managed to convince our editor to feature this on the blog. So without further ado, let’s talk influencer marketing. Over the past three years at Twenty3, we’ve built our own sports influencer network that we use to drive website traffic, app…

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Seven surprising statistics from this season’s Champions League

The Champions League is back – cue iconic pre-match anthem and inevitable goosebumps. Most of the Round of 16 ties are still alive and kicking, with Atalanta and Bayern Munich the only two teams who could be forgiven for thinking that their passage to the quarter-finals is a mere formality.  While we’ve witnessed the odd…

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Evolving the Twenty3 Content Toolbox

Every now and then it doesn’t hurt to take a look back and see how far you’ve come. Building the Twenty3 Content Toolbox has taken over two years of hard work for us. What started out as an internal tool to try and save the sanity of our graphic designer – it seems to have…

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